The last post, (apart from being a great trumpet tune), mentioned some of the great design addendums that was on Amnesty's site, but what about the layout? As a Web 2.0 site or even those old static pages from days gone by, a nice layout is always going to be an essential element in attracting hits on your site. In this age of short attention spans who's got time to search everywhere for navigation, or essential information that is hiding in some arcane part of your website?
As we can see above, Amnesty has a very standard corporate type of layout that is so often employed these days. Why is it so often employed? Because, it is about simplicity and ease of use. It is obvious to most anyone, even in the small picture above, exactly where the navigation bar is, where the logon is, the video is where you would expect it, it is all just so obvious.....wait a minute, that's just like another awesome site I recall reading......you guessed it, this one.
I Especially like the 'Amnesty in Action' section. Rewarding the website users for acting on causes by praising them on the homepage. Great incentive, monkey see, monkey do.
ReplyDeletericky@secondglance.com.au