AMNESTY'S SITE IN ACTION

If you consider the website from the adage that "users add value" as this is the rally call for Web 2.0, you can see that Amnesty's site makes a lot of concessions toward this principle. I say concessions because Web 2.0 is very much new business approach which will require radical shifts in some industry professionals ways of thinking. However, we all know that Amnesty is a charity organisation and their motivations to encourage visitation may be different to those of a business.

That said, the Amnesty site is full of nice and Web 2.0 friendly things that are chock full of users adding value. Lets list 'em, after that we can take a closer look.

• loads of links
• video embeds
• wiki
  
• news reports that you can publish to social networks/blogsites
• news reports from blogsites (this does certainly gain Matts approval)
  
• campaign pages
• multiple ways to get involved/donate
• things you can subscribe to for live updates

Yes, there are a lot of features, but the thing I like about it is that, while you can become a member, you don't have to be one to access all the features and content of the site, and to me, that is what Web 2.0 is all about. Simple easy convenience, which would make a nice segue into the layout and navigation, but I feel a new post coming on.